Digitization and 5G connectivity are among the factors spurring enterprises across a wide range of industries to pursue recurring revenue business strategies. Companies embarking on digital transformation initiatives seeking to bring new products and services to market need to stay on top of a range of issues related to monetization, billing complexity, pricing, and more.
With these themes as the backdrop, Aria hosted an exclusive gathering of nearly 50 regional customers, partners, and guest speakers at the Recur user conference on Thursday, May 18th in Copenhagen.
In addition to arming attendees with education and insights around monetization trends, the event was also designed to provide a forum where peers and colleagues, some from the same industry and all from the same geographic region, could finally get together – without the use of Zoom, Teams, or Meets – and interact on an interpersonal level.
The half-day session opened with a comprehensive review of the current features and capabilities of the Aria billing and monetization platform and a preview of the roadmap for future product evolutions and enhancements. Aria partner, Dimaps, followed with a case study showcasing how its logistics software meshed with Aria to help Danish media company, Berlingske Media, successfully manage billing, subscriptions, and distribution of its digital and print products as part of its digital transformation project.
In the area of thought leadership, Aria assembled a lively panel discussion featuring speakers from data monetization specialist, Digital Route, and two Aria users. Together with Aria Marketing Director, Akil Chomoko, the panelists discussed a wide range of topics including the varying levels of complexity between B2C and B2B customer subscription engagements, the importance of shoring up collections during these challenging economic times, and the far-reaching implications of 5G connectivity for every business no matter the industry. Panelists offered predictions and explained how these issues directly impacted their respective businesses today.
Mark Thomason, IDC analyst responsible for Digital Business Models and Monetization practice, took to the stage to share his perspectives on monetization trends and price optimization. Aria customers learned about new analytical tools available to help companies establish the right price for a new product and service and properly introduce that price to their customer audiences. Mark also underscored the critical role billing data can and should play in combination with other data sources to generate predictive analytics and actionable customer insights, without adding yet another intelligence solution.
In addition to the main events on the agenda, the conference featured six Knowledge Hub pop-up stands. During refreshment breaks and networking times, attendees could engage more directly to learn about specific Aria capabilities, partner solutions, and how they interact with one another.
Ultimately, Recur provided Aria customers and partners a much-welcomed opportunity to physically get in a room together and learn, not only from the presenters and speakers but from one another as well. Based on the success of the Copenhagen event, Aria is planning to conduct additional regional user conferences with the next one slated to take place in San Francisco later this year.
